Rays

A group of companies focused on building and scaling

high-performance e-commerce brands.

A group of companies focused on building and scaling high-performance e-commerce brands.

Strategic Investment Arm

Strategic Investment Arm

We invest in high-potential e-commerce brands, providing capital, strategic direction, and long-term ownership for asymmetric growth.

We invest in high-potential e-commerce brands, providing capital, strategic direction, and long-term ownership for asymmetric growth.

Growth & Execution Engine

Growth & Execution Engine

Our operating arm delivering performance marketing, creative, and systems that scale Eleniak brands and select external partners.

Our operating arm delivering performance marketing, creative, and systems that scale Eleniak brands and select external partners.

Building AI-Centric Software

Building AI-Centric Software

We build proprietary AI software and infrastructure that automates creation, decision-making, and distribution for long-term leverage.

We build proprietary AI software and infrastructure that automates creation, decision-making, and distribution for long-term leverage.

ALetterfromOurCEO
ALetterfromOurCEO

Shahbaz Khokhar

CEO, Eleniak

I didn’t build Eleniak to sit above people. I built it to build with them.


Side by side. In motion. Under pressure.


Eleniak exists to turn chaos into clarity, capital into momentum, and teams into sharper, more decisive versions of themselves.


We invest in E-commerce brands and we operate them. Not from a distance, but from inside the work.


I’m not interested in perfection. I’m interested in progress that compounds.


Growth isn’t optional here. It’s the price of admission.


We move fast because the world doesn’t wait. Insight becomes action. Action becomes impact. Clarity doesn’t arrive fully formed. It’s forged through volume, through pressure, through doing the work others hesitate to touch.


Capital without operators fail. Operators without capital stall.


Eleniak was built to remove that friction by design.


This group is for builders who play the long game. People who take responsibility under pressure. People who understand that standards are non-negotiable.


If you’re here, you’re here to build. Not to posture. Not to hide. Not to dilute yourself to make others comfortable.


That’s the standard. That’s the mission.

CEO, Eleniak

-Shahbaz Khokhar

-Shahbaz Khokhar

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